Towards this end, in March 1998, trentltd acquired Littlewoods International (India) Private ("LIIPL") from Littlewoods International , U.K. LIIPL was in the business of retailing of readymade garments and related merchandise. In parallel, with effect from January 1, 1998, Lakme Exports , a subsidiary of Lakme, was amalgamated with LIIPL and the merged entity was named as Trent . Subsequently, with effect from July 1, 1998, Trent was amalgamated with Lakme, and the name of Lakme was changed to Trent .

As part of the trentltd, Trent's flagship concept- Westside offers branded fashion apparel, footwear and accessories for women, men and children, along with a range of home furnishings & decor. This offer is presented through a differentiated portfolio of exclusive brands that are in tune with latest fashion trends appealing to a wide spectrum of style conscious consumers across defined customer segments. This differentiated approach also aids in competing effectively in the face of disintermediation risks posed by diverse competition.

Trent's value fashion concept- Zudio offers fashion at irresistible prices for men, women and children. Exclusive fashion is curated in-house and made available at very sharp price points.

Hypermarket and supermarket store chain - Operating under "Star Market" concept offers an assortment of products, including staples, beverages, health & beauty products along with a comprehensive fresh offering (vegetables, fruits, dairy, non vegetarian products). The offering is also supported by a compelling range of own brands at attractive prices.

A family entertainment concept – Landmark offers a curated range of toys, frontlist books, stationery and sports merchandise. Backend operations relating to the concept are significantly integrated with Westside to realize synergies and contain overhead costs.